In highly trafficked public spaces, indoor location solutions tend to be based on WiFi mapping combined with known map information. That approach allows an increase in the accuracy of the location information you will get from your cellular device (over results from testing performed in locations not yet mapped). The actual error rate will depend on how dense and well mapped the WiFi hot spots are, whether they are in stable locations or tend to be moved around, the accuracy of the floor plans, and the effectiveness of the algorithms that integrate the floor plan information (e.g., defining which paths may be navigated by people, for example).

Other organizations are deploying infrastructure in public spaces (e.g., Nokia - Bluetooth-based). This solution assumes you control the infrastructure (and assumes the latest Bluetooth technology).

I work for TRX Systems and we are complementing these existing technologies with sensor and map fusion technology. In this approach, we fuse information from a multitude of sensors - including signals of opportunity (GPS, WiFi, cell triangulation, Bluetooth), embedded sensors (inertial, altimeter, ranging, compass), and known and inferred map information, to deliver an accurate location indoors.

Carol