根据该：https://developers.google.com/analytics/devguides/collection/android/v2/campaigns#google-play-how

如何谷歌播放运动测量工作

How Google Play Campaign Measurement works

谷歌Play商店运动测量依赖于使用运动参数为通系列和流量来源的信息到您的应用程序时，它是从谷歌下载时Play商店

Google Play Store Campaign Measurement relies on the use of Campaign Parameters to pass campaign and traffic source information into your app at the time that it is downloaded from the Google Play Store.

下面是谷歌如何玩运动测量一个终端到终端的描述如下：

The following is an end-to-end description of how Google Play Campaign Measurement works:

一个用户点击一个链接时，从广告，网站或应用程序，将他们带到你的应用程序的谷歌Play商店页面。该链接将被标记为活动参数。 当用户下载并安装你的应用程序中，谷歌Play商店将播出，其中包括那些相同的运动参数在设备上INSTALL_REFERRER意图。 您的应用程序，然后将响应这一意图，通过以下的BroadcastReceiver对象提供，读书运动参数，并使用它们更新谷歌Analytics（分析）活动信息。

A user clicks on a link, from an ad, website, or app, that takes them to your app's Google Play Store page. The link is tagged with Campaign Parameters. After the user downloads and installs your app, the Google Play Store will broadcast an INSTALL_REFERRER intent on the device that includes those same campaign parameters. Your app will then respond to that intent, using the BroadcastReceiver object provided below, reading the campaign parameters and using them to update the Google Analytics campaign information.