捆绑显示名称是实际用户的设备出现了。

The Bundle display name is what actually shows up on user's devices.

是的，它可以接近的官方应用程序名称。

Yes, it can be CLOSE TO the "official" app name.

它不必为绝对相同，这样你就不必惊慌约口音等。

It does not have to be absolutely identical, so you don't have to panic about accents, etc.

（如果它的截然不同后，苹果会拒绝它。）

(If it is very different, Apple will reject it.)

例如，这是正常的合理的缩写，如果你在一个有例如口音和不会有什么问题，而不是其他。

For example, it's normal to have reasonable abbreviations, and there would be no problem if you had for example accents in one and not the other.