使用自定义可跟踪事件： http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html

I'm taking over development for a site that has three column layout - left (menu, content banners), main (content), right (content banners). They (site owners) use content banners to promote important content.

I'm trying to make them understand that (according to P shape of human reading pattern) items positioned in the bottom right (right column, bottom) are practically invisible to visitors.

How can I track this - where link was clicked - with Google Analytics? I'm thinking about defining regions (left, main, right) and tracking clicks by them. Can anyone point me in the right direction?

Use custom trackable events: http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html